• Weathering an Economic Storm
  • 1.01 A Smart Strategic Plan
  • 1.02 Make Your Brand Shine
  • Navigating a Sea of Change: Branding Healthcare
  • 2.01 Getting your Team on Board
  • The Time to Rebrand is Now
  • 3.01 Rebrand to Boost Business, Lead Your Market and Knock Out the Competition
  • Harvesting Fresh Success: Grass-roots Branding for Nonprofits
  • 4.01 Cultivating a Cohesive Culture
  • 4.02 Promoting Growth with Volunteer Support
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Harvesting Fresh Success: Grass-roots Branding for Nonprofits

4.02

Promoting Growth with Volunteer Support

Article Index
4.02 Promoting Growth with Volunteer Support
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Congratulations – you’ve built consensus with your stakeholders on a dynamic new brand direction. Now all you have to do is implement it. Of course, for nonprofits with limited financial and human resources, putting the concept into action often presents a daunting challenge. But when the going gets tough, the tough get creative. Instead of going the traditional route of scraping together funds and hiring the help you need to take your brand to the next level, go with your strengths — recruit volunteers. With a multidisciplinary team of committed volunteers with professional experience, your organization can develop and execute dynamic deliverables at a fraction of the usual cost – and reap a host of additional benefits.


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