The Certified Lighting Designer (CLD) certification is the first evidence-based certification in lighting design in the world. A strong brand identity and engaging marketing materials with targeted messaging were strategically designed to create brand awareness and motivate qualified lighting designers to apply for this new certification.
We designed the website and sequenced the messaging to tell the story of "what," "why" and "how" that worked equally well for visitors who already understood the value of the registry and those who needed more detailed explanation.
The restructuring of Dexter Magnetic Technologies' Specialized Electronic Components Division presented an opportunity to spotlight personalized service as the essential point of differentiation in a marketplace of competitors selling the same brand-name products.
NeigerDesign has been the art director and designer of The Record, SAE’s quarterly magazine, since 2001. We have redesigned the masthead and overall format twice during that time in order to keep the look fresh and relevant.