Portland Cement Association asked us to partner with them to develop the brand identity for their new software business unit. The program included an umbrella brand logo, product brand logos, packaging, collateral and website.

We then created a strong identity system for their suite of software products that help architects and engineers incorporate concrete into their projects.

We continued to build the brand by incorporating the family look into the packaging and marketing collateral.

With the completion of the website, we established a comprehensive brand identity that captured the attention of the target audience and generated sales.