The American Board of Medical Specialties oversees 24 medical specialty boards in the development and use of standards in the ongoing evaluation and certification of physicians in Board Certification and Maintenance Of Certification.

Our objective was to create awareness of ABMS as the standard-bearer and Board Certification as the “gold standard” of quality medical care. NDI worked with ABMS to brand their certification process and launch its “Certification Matters” campaign. The integrated campaign, based on a detailed communication strategy, targets multiple audiences including the public, physicians, specialty boards, credentialiers, and other healthcare organizations. Multiple communication vehicles are employed to drive this strategy including a turnkey web-based publishing toolkit allowing the Member Boards to customize direct mail, ads and information brochures.