The Annual Session of the American Dental Association (ADA) is held annually in a designated city each October. NeigerDesign worked with the ADA to shift the marketing focus away from the location onto the scientific offerings reinforcing its position as the leading source for oral health related information.

NDI created a branded theme that reflected the new approach and applied it to all the marketing materials specified in the integrated marketing strategy we created in partnership with the ADA. These included a preliminary program, multiple mailings segmented to target audiences and an extensive advertising campaign.

A key requirement of this program was finding opportunities to achieve budget efficiencies and integrating the ADA Brand Guidelines to deliver a clear, consistent message to all stakeholders.