A new, improved, larger facility along with a major identity shift from "buyers and sellers of scrap plastic" to "the one-solution recycling resource" required a new brand identity for Maine Plastics. The basic hexagram shape is the foundation of the brand renewal and represents the chemical structure of all plastic compounds, and the many facets in the design reflect the wide range of materials and services offered by the new Maine Plastics. The transitioning shades from green to blue represent “green” thinking and innovations for sustainability.