Revenue Cycle Solutions, the leading hospital receivables management outsourcing company in the United States, needed a new family look to unify their growing company as well as set themselves apart from their very competitive field. Illustrations combined with lively graphics and photography were used in tandem with a strong color palette to build a look that showcased RCS’ new technology, forward thinking, and personal connection to their clients. A memorable group of elements were designed so that each stood strong on its own but together produce an unforgettable package.