Dexter Magnetic Technologies engaged NeigerDesign to lead the initiative to transform their brand by updating the look of the company overall and to transform the perception of Dexter from a commodity manufacturer to a value-based company providing engineering solutions. The new logo reflects the magnetic flux lines that are fundamental to magnetic technology. Their print material system was designed and structured to be more effective and economical by creating general materials that work with all markets and then drilling down to market-specific and product-specific materials. Trade show exhibit and website have since been created.