We created a brand identity for MonoGen, a medical diagnostic device company, which reflected the automated processing of microscope slides and the clean environment of the medical laboratory setting. The introduction of their flagship product, the MonoPrep^TM Liquid-Based Processor, required a coordinated look for all related elements including packaging and labeling for all consumable products. We designed the multi-channel website to speak to four different audiences with messages tailored to the interests of each.