Advertising

Great ideas are at the heart of everything we do at NeigerDesign. We thrive on the opportunity to develop and implement advertising concepts and strategies that propel innovative companies, organizations, associations and individuals to the forefront of their audience’s mind.

Advertising strategy and development

Since advertising can be applied to reaching and stimulating any of our senses, one of the first, critical elements in advertising is figuring out where your audience will be, and how they like to be reached. Sometimes this involves bringing your audience to you, and sometimes it involves finding them. Sometimes your audience is already gathered, and sometimes you need to give them a reason to gather. And your advertising strategy is going to depend on who you are, too. Plato wasn’t famous for his talks in the wilderness, but Bear Grylls totally was.

Placement, messaging, consistency and results

Whether it’s sights, sounds, smells, tastes, things that move you or things you move, NeigerDesign can help you reach your audience. We’ve worked in business-to-business advertising, business-to-consumer advertising, strategy development and countless blends of each approach. We’ve got the expertise and capabilities to help you move your audiences to action. To find out more, contact NeigerDesign now!

Portland Cement Association - Recycle, Rebuild, With Cement

This trade ad demonstrates the environmental and economical advantages of using the Full-Depth Reclamation recycling process for rebuilding roads. The symbolic photograph combined with metrics and diagrams effectively communicate the message to the audience of civil engineers.

Project Details

Trade Advertising

Zephyr "TV Head" Ad Series

Zephyr wanted to be known to consumer product companies as a "full-service" media firm and major player in the direct response market. This print ad campaign emphasizes Zephyr’s “one stop shop” capabilities for direct response television, from strategic integrated marketing plans through final production.

Project Details

Ad Concepts

Safety Meeting Outlines Product Ad

Trade publication ads for Safety Meeting Outlines convey the ease and convenience of conducting on-site weekly safety meetings for construction crews and manufacturing plants with the use of a simple subscription-based product.

Project Details

Ad Concept
Design
Copywriting

Companies that Care

Companies That Care is a not-for-profit organization dedicated to improving the well-being of employees and communities by fostering employer engagement. Companies That Care exhibited at the 100 Best Companies WorkLife Congress. This ad focused on creating awareness of, and interest in, the 10 Characteristics of a Company That Cares. A strong call-to-action encouraged companies to see if they qualify for the 2009 Companies That Care Honor Roll.

Project Details

Ad Concept
Design
Copywriting

Gustafson + Associates Brand Awareness Ad

Building on its growing prominence as a healthcare finance consultancy, this print ad reflected the success of an organization built on the referrals of one satisfied client after another.

Project Details

Ad Concept
Design
Copywriting

The Dance Foundation Event Ad

This event advertising for The Journalist showcases the collaborative work of several modern jazz choreographers. Based on an original story by Robin Fisher, The Journalist celebrates the challenges and triumphs of women around the world.

Project Details

Poster Design
Image and Copy Development

Evanston Dental Associates Consumer Ads

Small-space and special section ads let consumers know that personalized, experienced dental care at Evanston Dental Associates will not only bring a smile to their faces, but an aesthetically enhanced smile at that.

Project Details

Ad Series Concepts
Design Templates
Ad Production

Dexter Product Ads

Trade journal ads target engineers with Dexter's various lines of industry-specific products from Dexter Magnetic Technologies, demonstrating that Dexter's own engineers and products can help them address their toughest challenges, and reinforcing Dexter's brand of customer service and industry knowledge.

Project Details

Ad Series Concepts
Design Templates
Ad Production

Billow Butler Awareness Ad

Appealing to the brightest minds seeking creative investment banking opportunities, this ad series contributes to the ongoing development of a strong, cohesive brand for Billow Butler.

Project Details

Ad Series Concepts
Design Templates

NDI BrainDay Poster

This poster advertised our own NDI BrainDay event to promote individual education outside of our daily work routine. The day culminated in personalized Learning Plans specifying seminars, conferences, trainings, readings, etc. that will help each of us reach our goals. The poster was accompanied by printed shirts of the same design.