Facility Wizard Software develops simple, powerful, yet flexible database tools for facilities and real estate managers. Their growth from a boutique software company to a dynamic enterprise required a rebranding which is reflected in the simple but significant change of name from Facility Wizards to Facility Wizard Software. After a competitive analysis we found their claims to be simple yet powerful to be their true differentiation. Their new logo combines the solid structure of a representational building with the magical quality of a wizard's hat. NeigerDesign created a simple solution: update the image, keep the magic.