The for-profit arm of a non-profit association, HFMA Learning Solutions was fashioned as a consultancy to teach leaders in the healthcare industry how to approach fiscal and staffing problems from new perspectives. They hired NDI to produce a concept-based brochure that inspired financial managers of healthcare institutions to think differently about their problem-solving methods. The brochure relied on thematic photography and inspirational quotations to marry a hands-on approach to problem-solving with the broader implications of decisions made by those in power.