Harvesting Fresh Success:
Grass-roots Branding for Nonprofits
4.01 Cultivating a Cohesive Culture
In the non-profit world, a powerful, recognizable brand presence matters as much as – if not more than – it does in the for-profit marketplace. That being said, non-profits often confront staff and budget limitations that can bury the best-intentioned branding efforts under mounds of more pressing everyday demands. By utilizing a grass-roots brand development process, organizations can sow the seeds of future success by both creating a flourishing brand and building invaluable internal cohesiveness.
4.02 Promoting Growth with Volunteer Support
Congratulations – you’ve built consensus with your stakeholders on a dynamic new brand direction. Now all you have to do is implement it. Of course, for non-profits with limited financial and human resources, putting the concept into action often presents a daunting challenge. But when the going gets tough, the tough get creative. Instead of going the traditional route of scraping together funds and hiring the help you need to take your brand to the next level, go with your strengths — recruit volunteers. With a multidisciplinary team of committed volunteers with professional experience, your organization can develop and execute dynamic deliverables at a fraction of the usual cost – and reap a host of additional benefits.
