Navigating a Sea of Change: Branding Healthcare
2.01 Getting your Team on Board
If you work in healthcare today, you may feel like a sailor trying to chart a course when the wind keeps shifting. First, there’s the pressures of greater transparency and increased consumer pressures for service and quality. Then there’s the rapid pace of new technology, including the shift towards electronic medical records. New trends in financial services and payment reform are occurring on all fronts since President Obama signed the Patient Protection and Affordability Act into law in March, 2010.
2.02 Charting a Course for Loyal Customers
Embark on some of the next steps in delivering on your brand promise to earn a stronger, more engaged customer base. Typically, organizations capsize due to three branding issues: fuzzy positioning, lack of customer insight, and poor communication skills.
