IFMA Family Look

IFMA is the world's largest and most widely-recognized international association for facility management professionals. After extensive research including focus groups, phone interviews and comprehensive online surveys, we began the process of overhauling the 30-year-old brand. The new brand identity reflects key aspects of the evolving profession and organization. The comprehensive branding program included the extended brand architecture for chapters and councils, the family look of print and online materials, a graphic standards manual and a brand book to engage all staff and board members to become ambassadors for the new brand.

Before

 

After

ifma old logo   ifma new logo