EIIA approached NeigerDesign when the non-profit’s management recognized the need for a rebranding initiative to strengthen market position and penetration. EIIA provides the broadest, most extensive insurance and risk management services available to its member institutions: small, private, liberal arts colleges and universities. So it only made sense to incorporate into EIIA’s new brandmark a symbol that represents connection and protection within the universe: the Tree of Life. While the Tree of Life symbolizes a fresh start in life, wisdom, growth, positive energy, good health and a bright future, the brandmark simultaneously honors the organization’s deep and strong roots, the collaborative spirit of its Consortium and the “protective” care for its Members conveyed through its strong and sheltering branches. We created a brandmark that delivers the ultimate: peace of mind.