Institute of Food Technologists

Through this brochure, members and potential members at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo learned the many marketing opportunities and resources available to them through IFT. The brochure takes a light-hearted approach to the basic tenets of integrated marketing; both entertaining to long-time professionals and educational for those new to the practice. Jane used integrated marketing, Dick did not. Jane is more successful! The piece is fun for everyone to read.

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