Center For Genetic Medicine Website
CGM is an academic research center broadly focused on facilitating research and education in genetics at Northwestern University. The goal of this institution is to increase the understanding of fundamental genetic mechanisms, discover the genetic basis of human diseases, and ultimately improve patient care. NeigerDesign created a brand which appealed to the two primary target groups: academic audiences and the general public. Brand standards and templates were designed for CGM’s website, posters, brochures and newsletters to ensure brand continuity and ease of preparation.