The People's Promenade series, hosted by the Trust for Public Land—the non-profit organization that helped bring together the city and civic organizations involved in moving 606 Trail project forward—began in the Fall of 2015 with the first event The People's Promenade: A Walk With Words.
The event was the first end-to-end community walk of the entire 2.7 mile trail with things to see and do along the way. Everyone at NeigerDesign developed original concepts for the poster series based on the notes and sketches we took on the trail during our annual Summer Fun Day celebration and the concepts were presented to The Trust for Public Land for final consideration. The chosen concept features a wandering line that represents the trail and a prominent display of the 606 brand identity.