ProExam Family Look

Creating a sound credentialing program is one of the most important activities an occupation or institution can undertake. ProExam works collaboratively with organizations to build and enhance their credentialing programs, starting with understanding their mission and analyzing their credentialing requirements.

ProExam’s first priority was to update their brand identity, maintaining an owl image which had been part of their identity since 1941.

We helped ProExam redefine their business model to progressively increase sales in four sequential phases ranging from their traditional markets to growth markets, intellectual properties and enterprise growth opportunities.

The first step was to create engaging marketing pieces for their traditional markets and products including webinars, website, direct mail, brochures, digital marketing and tradeshow banners.